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Fashion shows have existed in a world where there is no phone or Kardashian, just a small-scale marketing tool that attracts rich customers to buy the latest, more luxurious designs. At present, the aim of regulating the budget model is rather unclear: is that profitable? Is that art? Is that social media? Should clothes be sold when touching the runway when Burberry wants it on Monday or six months later? However, one thing is certain: Fashion designers are always willing to see fashion shows, dazzling cinema commercial intentions and enchanting settings, which seem to grow in all seasons (and Instagrammable).
To better understand the long-term love story with the runway, we decided to immediately highlight how the three-dimensional development of social media glasses that we now know.
Charles Dana Gibson
In the 1800s and early 1900s, entrepreneurial designers took women to behave in a promenade cover path model, which allowed their attention, to imitate, film and publicity in the media. At the turn of the 20th century, many top fashion designers used their own models or “dancing models” to present their latest models to an elite customer base. This personal and unofficial display is usually a relaxed model when a small customer group eats tea and plays cassettes. However, in 1908-1910, a timed fashion show or “fashion show” became the most popular event ever. The first show held by the salon lasted three hours, and they were often repeated every few weeks.
Although there may not be a single designer who deserves to allow the opening of seasonal fashion shows and mediakäyttöiset, which causes what we have today, couturiers Paul Poiret and Lucile (Lady Duff-Gordon) are both known for a number of smart tactics to attract the flow of fashion shows. By sending invitations to his prestigious customer base, Lucile began buying clothes for large social events. At that time, most of the prints featured existing models that had been introduced with numbers that correlated with the fashion designs used by them, helping customers track what they were buying. Lucille described his character as an “emotional outfit” by bringing them the name “Love in the Fog” so that his clothes would look less of an item and more than a concrete fantasy. Pour is famous for promoting their last collection. Designing extraordinary costumes, like the legendary swimmer “Thousand and Second Night”, the designer edited the whole place as interactive.
In 1918 because more and more foreign buyers came to Europe to watch the latest styles, fashion houses began to consider fashion shows with fixed dates twice a year, forming the basis for what we today call “fashion week”. The first organized couture performance tried to regulate customers to maintain their customers ‘exclusivity and try to limit the inevitable hijacking of foreign clothing manufacturers’ planning. Throughout the 1910s, also at American department stores grew in popularity to regulate their own muotihippujensa and hyväntekeväisyysmalliensa, which would become increasingly common in European couture salons forced to close temporary doors during the Second World War.
During Christian Dior’s introduction in 1947, the new Corolla Collection (aka “The New Look”), fashion shows became serious and published events that occurred in either the hall or designer in small places like hotels. Stone-colored models carry signatures replacing informal “streets” in the past. The planted audience is full of facilities where big-name vendors occupy the front lines, and retailers and potential customers spread as a whole.
Usually, more than an hour, the atmosphere of these long shows is usually silent, with the exception of the drowning of the network and the number or names of the bands being read. In some salons of permanent T-shape or semicircular runways, the edesivät increases performance, although models often have to go down from the stairs and through solid spaces with periodic tapping ashtrays and champagne cells with more than skirts. In the mid-1950s many high-quality department stores on both sides of the pond had used regular runways.